{"id":43197,"date":"2026-04-20T01:04:37","date_gmt":"2026-04-19T17:04:37","guid":{"rendered":"https:\/\/apacvision.com\/?p=43197"},"modified":"2026-04-20T01:04:37","modified_gmt":"2026-04-19T17:04:37","slug":"cracking-the-luxury-code-tai-fhv-2026-xay-chuan-muc-dich-vu-cao-cap-tu-doi-ngu-nhan-su-bai-toan-ma-khong-gian-va-thiet-ke-khong-the-giai-thay","status":"publish","type":"post","link":"https:\/\/apacvision.com\/?p=43197","title":{"rendered":"Cracking The Luxury Code t\u1ea1i FHV 2026: X\u00e2y Chu\u1ea9n M\u1ef1c D\u1ecbch V\u1ee5 Cao C\u1ea5p T\u1eeb \u0110\u1ed9i Ng\u0169 Nh\u00e2n S\u1ef1 \u2014 B\u00e0i To\u00e1n M\u00e0 Kh\u00f4ng Gian V\u00e0 Thi\u1ebft K\u1ebf Kh\u00f4ng Th\u1ec3 Gi\u1ea3i Thay"},"content":{"rendered":"

Kh\u00e9p l\u1ea1i chu\u1ed7i ba phi\u00ean th\u1ea3o lu\u1eadn c\u1ee7a Cracking the Luxury Code do Italian Atelier<\/a> v\u00e0 CjC Marketing Agency<\/a> t\u1ed5 ch\u1ee9c t\u1ea1i FHV 2026, phi\u00ean th\u1ee9 ba \u2014 Y\u1ebfu T\u1ed1 Con Ng\u01b0\u1eddi Trong D\u1ecbch V\u1ee5 Cao C\u1ea5p (The Human Side of Luxury) \u2014 \u0111\u01b0a to\u00e0n b\u1ed9 cu\u1ed9c \u0111\u1ed1i tho\u1ea1i v\u1ec1 \u0111\u00fang n\u01a1i n\u00f3 c\u1ea7n \u0111\u1ebfn: nh\u1eefng nh\u00e2n s\u1ef1 tr\u1ef1c ti\u1ebfp ti\u1ebfp c\u00fac v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed7i ng\u00e0y.<\/p>\n

D\u01b0\u1edbi s\u1ef1 \u0111i\u1ec1u ph\u1ed1i c\u1ee7a Minh Tr\u00fac, phi\u00ean th\u1ea3o lu\u1eadn m\u1edf \u0111\u1ea7u b\u1eb1ng m\u1ed9t th\u1ef1c t\u1ebf m\u00e0 b\u1ea5t k\u1ef3 ch\u1ee7 \u0111\u1ea7u t\u01b0 kh\u00e1ch s\u1ea1n hay nh\u00e0 h\u00e0ng n\u00e0o c\u0169ng th\u1ea5u hi\u1ec3u: m\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ed5 h\u00e0ng tri\u1ec7u \u0111\u00f4 la v\u00e0o ki\u1ebfn tr\u00fac, n\u1ed9i th\u1ea5t, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u2014 nh\u01b0ng tr\u1ea3i nghi\u1ec7m th\u1ef1c s\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng l\u1ea1i \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1edfi m\u1ecdi nh\u00e2n s\u1ef1 ti\u1ebfp x\u00fac v\u1edbi h\u1ecd. M\u1ed9t n\u1ee5 c\u01b0\u1eddi, m\u1ed9t c\u00e2u ch\u00e0o, c\u00e1ch x\u1eed l\u00fd m\u1ed9t t\u00ecnh hu\u1ed1ng ph\u00e1t sinh, m\u1ee9c \u0111\u1ed9 tinh t\u1ebf trong quan s\u00e1t \u2014 \u0111\u00f3 l\u00e0 nh\u1eefng kho\u1ea3nh kh\u1eafc s\u1ef1 sang tr\u1ecdng th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c c\u1ea3m nh\u1eadn.<\/p>\n

Sang Tr\u1ecdng L\u00e0 S\u1ef1 Nh\u1ea5t Qu\u00e1n M\u1ed7i Ng\u00e0y \u2014 B\u00e0i To\u00e1n M\u00e0 Kh\u00f4ng Ph\u1ea3i Doanh Nghi\u1ec7p N\u00e0o C\u0169ng Gi\u1ea3i \u0110\u01b0\u1ee3c.<\/b><\/p>\n

Tr\u1ecdng t\u00e2m c\u1ee7a phi\u00ean th\u1ea3o lu\u1eadn kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1ch t\u1ea1o ra c\u1ea3m gi\u00e1c sang tr\u1ecdng, m\u00e0 l\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng nh\u00e2n s\u1ef1 c\u00f3 kh\u1ea3 n\u0103ng v\u1eadn h\u00e0nh s\u1ef1 sang tr\u1ecdng nh\u01b0 m\u1ed9t h\u00e0nh vi nh\u1ea5t qu\u00e1n \u2014 kh\u00f4ng ph\u1ea3i m\u1ed9t kho\u1ea3nh kh\u1eafc xu\u1ea5t th\u1ea7n, kh\u00f4ng ph\u1ea3i s\u1ef1 xu\u1ea5t s\u1eafc ph\u1ee5 thu\u1ed9c v\u00e0o v\u00e0i c\u00e1 nh\u00e2n n\u1ed5i b\u1eadt, m\u00e0 l\u00e0 ti\u00eau chu\u1ea9n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u1eb7p l\u1ea1i m\u1ed7i ng\u00e0y b\u1edfi to\u00e0n b\u1ed9 \u0111\u1ed9i ng\u0169.<\/p>\n

\u0110\u00e2y l\u00e0 \u0111i\u1ec3m m\u00e0 phi\u00ean th\u1ee9 ba n\u1ed1i ti\u1ebfp tr\u1ef1c ti\u1ebfp t\u1eeb hai phi\u00ean tr\u01b0\u1edbc: n\u1ebfu phi\u00ean \u0111\u1ea7u thi\u1ebft l\u1eadp ti\u00eau chu\u1ea9n v\u00e0 phi\u00ean hai x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh, th\u00ec phi\u00ean th\u1ee9 ba tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi cu\u1ed1i c\u00f9ng \u2014 ai l\u00e0 ng\u01b0\u1eddi th\u1ef1c s\u1ef1 chuy\u1ec3n h\u00f3a t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 th\u00e0nh tr\u1ea3i nghi\u1ec7m m\u00e0 kh\u00e1ch h\u00e0ng mang v\u1ec1 nh\u00e0?<\/p>\n

\u1ee8ng D\u1ee5ng C\u00f4ng Ngh\u1ec7 \u0110\u00fang C\u00e1ch L\u00e0 N\u1ec1n T\u1ea3ng \u0110\u1ec3 \u0110\u1ed9i Ng\u0169 T\u1eadp Trung V\u00e0o \u0110i\u1ec1u T\u1ea1o Ra S\u1ef1 Kh\u00e1c Bi\u1ec7t.<\/b><\/p>\n

M\u1ed9t trong nh\u1eefng lu\u1eadn \u0111i\u1ec3m \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn s\u00e2u nh\u1ea5t trong phi\u00ean l\u00e0 vai tr\u00f2 c\u1ee7a c\u00f4ng ngh\u1ec7 trong vi\u1ec7c t\u1ea1o n\u1ec1n t\u1ea3ng \u1ed5n \u0111\u1ecbnh cho tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5.<\/p>\n

Trong nhi\u1ec1u m\u00f4 h\u00ecnh F&B v\u00e0 hospitality, ch\u1ea5t l\u01b0\u1ee3ng ph\u1ee5c v\u1ee5 th\u01b0\u1eddng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi t\u00e2m tr\u1ea1ng nh\u00e2n vi\u00ean, kinh nghi\u1ec7m c\u00e1 nh\u00e2n hay kh\u1ea3 n\u0103ng x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng ch\u1ee7 quan. \u0110\u00e2y l\u00e0 l\u00fd do nhi\u1ec1u doanh nghi\u1ec7p d\u00f9 \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o c\u01a1 s\u1edf v\u1eadt ch\u1ea5t v\u1eabn kh\u00f4ng duy tr\u00ec \u0111\u01b0\u1ee3c s\u1ef1 nh\u1ea5t qu\u00e1n trong d\u1ecbch v\u1ee5.<\/p>\n

T\u1eeb g\u00f3c nh\u00ecn c\u1ee7a Ngoc Nguyen, CEO c\u1ee7a LIVEN Technology, c\u00f4ng ngh\u1ec7 kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 c\u1ee9ng nh\u1eafc l\u00e0m m\u1ea5t \u0111i chi\u1ec1u s\u00e2u con ng\u01b0\u1eddi trong d\u1ecbch v\u1ee5. Ng\u01b0\u1ee3c l\u1ea1i, khi \u1ee9ng d\u1ee5ng \u0111\u00fang c\u00e1ch, c\u00f4ng ngh\u1ec7 gi\u00fap s\u1ed1 h\u00f3a quy tr\u00ecnh chu\u1ea9n, t\u0103ng kh\u1ea3 n\u0103ng gi\u00e1m s\u00e1t v\u1eadn h\u00e0nh v\u00e0 gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o ph\u00e1n \u0111o\u00e1n ch\u1ee7 quan trong th\u1ef1c thi. Vai tr\u00f2 c\u1ee7a n\u00f3 l\u00e0 gi\u1eef cho x\u01b0\u01a1ng s\u1ed1ng v\u1eadn h\u00e0nh \u0111\u1ee7 v\u1eefng, \u0111\u1ec3 \u0111\u1ed9i ng\u0169 kh\u00f4ng ph\u1ea3i v\u1eadt l\u1ed9n v\u1edbi nh\u1eefng l\u1ed7i n\u1ec1n t\u1ea3ng v\u00e0 c\u00f3 th\u1ec3 d\u00e0nh nhi\u1ec1u n\u0103ng l\u01b0\u1ee3ng h\u01a1n cho \u0111i\u1ec1u th\u1ef1c s\u1ef1 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t: s\u1ef1 \u1ea5m \u00e1p, s\u1ef1 \u0111\u1ed3ng c\u1ea3m, kh\u1ea3 n\u0103ng quan s\u00e1t v\u00e0 ngh\u1ec7 thu\u1eadt c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n

\u0110\u1ed9i Ng\u0169 Ph\u1ee5c V\u1ee5 T\u1ed1t Nh\u1ea5t Khi H\u1ecd Hi\u1ec3u Kh\u00e1ch Tr\u01b0\u1edbc C\u1ea3 Khi Kh\u00e1ch L\u00ean Ti\u1ebfng.<\/b><\/p>\n

M\u1ed9t g\u00f3c nh\u00ecn \u0111\u00e1ng ch\u00fa \u00fd kh\u00e1c \u0111\u1ebfn t\u1eeb trao \u0111\u1ed5i v\u1edbi Vuong Hoang, khi phi\u00ean th\u1ea3o lu\u1eadn k\u1ebft n\u1ed1i t\u01b0 duy performance marketing v\u1edbi th\u1ef1c t\u1ebf v\u1eadn h\u00e0nh hospitality.<\/p>\n

N\u1ebfu doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u1eebng \u0111i\u1ec3m ch\u1ea1m c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean h\u00e0nh tr\u00ecnh s\u1ed1, th\u00ec trong hospitality cao c\u1ea5p, d\u1eef li\u1ec7u c\u0169ng n\u00ean \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 gi\u00fap \u0111\u1ed9i ng\u0169 ph\u1ee5c v\u1ee5 “nh\u1edb” kh\u00e1ch h\u00e0ng theo m\u1ed9t c\u00e1ch c\u00f3 chi\u1ec1u s\u00e2u h\u01a1n \u2014 kh\u00f4ng ph\u1ea3i \u0111\u1ec3 theo d\u00f5i, m\u00e0 \u0111\u1ec3 khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c th\u1ea5u hi\u1ec3u.<\/p>\n

S\u1ef1 sang tr\u1ecdng kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf vi\u1ec7c \u0111\u00e1p \u1ee9ng \u0111\u00fang y\u00eau c\u1ea7u. N\u00f3 n\u1eb1m \u1edf kh\u1ea3 n\u0103ng nh\u1eadn ra \u0111i\u1ec1u kh\u00e1ch h\u00e0ng ch\u01b0a n\u00f3i ra \u2014 m\u1ed9t s\u1edf th\u00edch quen thu\u1ed9c, m\u1ed9t nh\u1ecbp ph\u1ee5c v\u1ee5 \u01b0a th\u00edch, c\u00e1ch m\u1ed9t v\u1ecb kh\u00e1ch quen mu\u1ed1n \u0111\u01b0\u1ee3c ch\u00e0o \u0111\u00f3n khi quay l\u1ea1i. D\u1eef li\u1ec7u l\u01b0u gi\u1eef th\u00f4ng tin, nh\u01b0ng ch\u00ednh con ng\u01b0\u1eddi l\u00e0 ng\u01b0\u1eddi chuy\u1ec3n h\u00f3a th\u00f4ng tin \u0111\u00f3 th\u00e0nh c\u1ea3m x\u00fac \u0111\u00fang l\u00fac, \u0111\u00fang ch\u1ed7. \u0110\u00f3 l\u00e0 n\u01a1i h\u1ec7 th\u1ed1ng v\u00e0 ngh\u1ec7 thu\u1eadt ph\u1ee5c v\u1ee5 th\u1ef1c s\u1ef1 g\u1eb7p nhau.<\/p>\n

M\u1ed7i H\u00e0nh \u0110\u1ed9ng C\u1ee7a Nh\u00e2n S\u1ef1 L\u00e0 M\u1ed9t L\u1ea7n Th\u01b0\u01a1ng Hi\u1ec7u Kh\u1eb3ng \u0110\u1ecbnh V\u1ecb Th\u1ebf Trong Vi\u1ec7c X\u00e2y D\u1ef1ng Ni\u1ec1m Tin C\u1ee7a Kh\u00e1ch H\u00e0ng.<\/b><\/p>\n

M\u1ed9t trong nh\u1eefng lu\u1eadn \u0111i\u1ec3m s\u00e2u nh\u1ea5t c\u1ee7a phi\u00ean th\u1ea3o lu\u1eadn l\u00e0 c\u00e1ch nh\u00ecn l\u1ea1i vai tr\u00f2 c\u1ee7a \u0111\u1ed9i ng\u0169 tuy\u1ebfn \u0111\u1ea7u.<\/p>\n

Trong nhi\u1ec1u doanh nghi\u1ec7p, nh\u00e2n vi\u00ean ph\u1ee5c v\u1ee5, l\u1ec5 t\u00e2n hay ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u1eabn b\u1ecb xem l\u00e0 v\u1ecb tr\u00ed thu\u1ea7n t\u00fay v\u1eadn h\u00e0nh. Nh\u01b0ng trong th\u1ebf gi\u1edbi d\u1ecbch v\u1ee5 cao c\u1ea5p, m\u1ed7i c\u1eed ch\u1ec9 h\u1ecd th\u1ef1c hi\u1ec7n \u0111\u1ec1u c\u00f3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u. M\u1ed7i c\u00e2u n\u00f3i, m\u1ed7i ph\u1ea3n \u1ee9ng, m\u1ed7i c\u00e1ch th\u1ec3 hi\u1ec7n c\u1ea3m x\u00fac \u0111\u1ec1u c\u00f3 th\u1ec3 c\u1ee7ng c\u1ed1 ho\u1eb7c l\u00e0m suy y\u1ebfu nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 chu\u1ea9n m\u1ef1c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Qua trao \u0111\u1ed5i v\u1edbi Jacqueline Nguyen t\u1eeb Selton Group, m\u1ed9t quan \u0111i\u1ec3m r\u00f5 r\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1eb7t ra: doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 c\u1ea7n tuy\u1ec3n ng\u01b0\u1eddi bi\u1ebft l\u00e0m vi\u1ec7c \u2014 h\u1ecd c\u1ea7n t\u00ecm v\u00e0 ph\u00e1t tri\u1ec3n nh\u1eefng c\u00e1 nh\u00e2n mang ph\u1ea9m ch\u1ea5t c\u1ee7a m\u1ed9t \u0111\u1ea1i s\u1ee9 chuy\u00ean nghi\u1ec7p. Ng\u01b0\u1eddi hi\u1ec3u r\u1eb1ng m\u00ecnh kh\u00f4ng ch\u1ec9 \u0111ang ho\u00e0n th\u00e0nh ca l\u00e0m vi\u1ec7c, m\u00e0 \u0111ang \u0111\u1ea1i di\u1ec7n cho chu\u1ea9n m\u1ef1c, h\u00ecnh \u1ea3nh v\u00e0 tinh th\u1ea7n c\u1ee7a to\u00e0n b\u1ed9 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Gi\u1eef Ch\u00e2n Nh\u00e2n T\u00e0i Trong Ng\u00e0nh D\u1ecbch V\u1ee5 Cao C\u1ea5p B\u1eaft \u0110\u1ea7u T\u1eeb V\u0103n H\u00f3a.<\/b><\/p>\n

M\u1ed9t ch\u1ee7 \u0111\u1ec1 th\u1ef1c ti\u1ec5n \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn s\u00e2u trong phi\u00ean l\u00e0 th\u00e1ch th\u1ee9c gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i trong hospitality \u2014 m\u1ed9t ng\u00e0nh c\u00f3 t\u1ef7 l\u1ec7 ngh\u1ec9 vi\u1ec7c v\u1ed1n lu\u00f4n \u1edf m\u1ee9c cao.<\/p>\n

T\u1eeb g\u00f3c nh\u00ecn l\u00e3nh \u0111\u1ea1o, v\u1ea5n \u0111\u1ec1 kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf l\u01b0\u01a1ng th\u01b0\u1edfng hay ph\u00fac l\u1ee3i. \u0110i\u1ec1u c\u0103n b\u1ea3n h\u01a1n l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y m\u00ecnh kh\u00f4ng ch\u1ec9 \u0111ang l\u00e0m m\u1ed9t c\u00f4ng vi\u1ec7c, m\u00e0 \u0111ang g\u00f3p ph\u1ea7n b\u1ea3o t\u1ed3n m\u1ed9t \u0111i\u1ec1u c\u00f3 gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1. Khi con ng\u01b0\u1eddi hi\u1ec3u r\u1eb1ng c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd c\u00f3 \u00fd ngh\u0129a, r\u1eb1ng h\u1ecd \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng, \u0111\u01b0\u1ee3c ghi nh\u1eadn v\u00e0 \u0111ang \u0111\u00f3ng g\u00f3p v\u00e0o \u0111i\u1ec1u g\u00ec \u0111\u00f3 \u0111\u00e1ng t\u1ef1 h\u00e0o \u2014 m\u1ee9c \u0111\u1ed9 cam k\u1ebft c\u1ee7a h\u1ecd thay \u0111\u1ed5i ho\u00e0n to\u00e0n.<\/p>\n

\u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang trong l\u0129nh v\u1ef1c d\u1ecbch v\u1ee5 cao c\u1ea5p, n\u01a1i tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng g\u1eafn ch\u1eb7t v\u1edbi tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac v\u00e0 s\u1ef1 cam k\u1ebft c\u1ee7a \u0111\u1ed9i ng\u0169 ph\u1ee5c v\u1ee5. M\u1ed9t nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c l\u1eafng nghe ph\u1ee5c v\u1ee5 theo m\u1ed9t c\u00e1ch kh\u00e1c. M\u1ed9t nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c tr\u00e2n tr\u1ecdng t\u1ea1o ra m\u1ed9t m\u1ee9c ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c.<\/p>\n

R\u1ee7i Ro Th\u1eadt S\u1ef1 Kh\u00f4ng Ph\u1ea3i L\u00e0 \u0110\u00e0o T\u1ea1o Nh\u00e2n Vi\u00ean R\u1ed3i H\u1ecd R\u1eddi \u0110i.<\/b><\/p>\n

M\u1ed9t trong nh\u1eefng tranh lu\u1eadn th\u1eb3ng th\u1eafn nh\u1ea5t c\u1ee7a phi\u00ean xoay quanh b\u0103n kho\u0103n ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a c\u00e1c ch\u1ee7 doanh nghi\u1ec7p: n\u1ebfu \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean xong m\u00e0 h\u1ecd ngh\u1ec9 vi\u1ec7c, kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111\u00f3 c\u00f3 tr\u1edf th\u00e0nh chi ph\u00ed ch\u00ecm kh\u00f4ng?<\/p>\n

\u0110\u00e2y l\u00e0 c\u00e2u h\u1ecfi r\u1ea5t th\u1ef1c. Nh\u01b0ng gi\u00e1 tr\u1ecb c\u1ee7a phi\u00ean th\u1ea3o lu\u1eadn n\u1eb1m \u1edf ch\u1ed7 n\u00f3 \u0111\u1eb7t l\u1ea1i v\u1ea5n \u0111\u1ec1 theo m\u1ed9t h\u01b0\u1edbng kh\u00e1c: trong l\u0129nh v\u1ef1c d\u1ecbch v\u1ee5 cao c\u1ea5p, \u0111\u00e0o t\u1ea1o kh\u00f4ng ph\u1ea3i l\u00e0 chi ph\u00ed \u0111\u1ec3 v\u00e1 l\u1ed7 h\u1ed5ng v\u1eadn h\u00e0nh \u2014 \u0111\u00f3 l\u00e0 kho\u1ea3n \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c v\u1edbi l\u1ee3i t\u1ee9c d\u00e0i h\u1ea1n. Khi \u0111\u1ed9i ng\u0169 \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o t\u1ed1t h\u01a1n, d\u1ecbch v\u1ee5 nh\u1ea5t qu\u00e1n h\u01a1n. Khi d\u1ecbch v\u1ee5 nh\u1ea5t qu\u00e1n h\u01a1n, kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng h\u01a1n. Khi kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng h\u01a1n, t\u1ef7 l\u1ec7 quay l\u1ea1i t\u0103ng, th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh h\u01a1n v\u00e0 doanh nghi\u1ec7p c\u00f3 n\u1ec1n t\u1ea3ng b\u1ec1n v\u1eefng h\u01a1n.<\/p>\n

C\u00e2u h\u1ecfi \u0111\u00fang kh\u00f4ng ph\u1ea3i l\u00e0: “N\u1ebfu \u0111\u00e0o t\u1ea1o h\u1ecd v\u00e0 h\u1ecd r\u1eddi \u0111i th\u00ec sao?”<\/p>\n

C\u00e2u h\u1ecfi \u0111\u00fang l\u00e0: \u0110i\u1ec1u g\u00ec x\u1ea3y ra v\u1edbi th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu kh\u00f4ng \u0111\u00e0o t\u1ea1o h\u1ecd, v\u00e0 h\u1ecd \u1edf l\u1ea1i?<\/p>\n

Ng\u01b0\u1eddi Vi\u1ec7t Kh\u00f4ng Thi\u1ebfu Ch\u1ea5t Li\u1ec7u Cho D\u1ecbch V\u1ee5 Cao C\u1ea5p M\u00e0 Ch\u1ec9 Thi\u1ebfu M\u1ed9t H\u1ec7 Th\u1ed1ng Chu\u1ea9n M\u1ef1c.<\/b><\/p>\n

M\u1ed9t ch\u1ee7 \u0111\u1ec1 \u0111\u00e1ng suy ngh\u0129 \u0111\u01b0\u1ee3c \u0111\u1eb7t ra trong phi\u00ean l\u00e0 ngh\u1ecbch l\u00fd c\u1ee7a th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam: ng\u01b0\u1eddi Vi\u1ec7t v\u1ed1n n\u1ed5i ti\u1ebfng v\u1edbi s\u1ef1 hi\u1ebfu kh\u00e1ch, th\u00e2n thi\u1ec7n v\u00e0 gi\u00e0u c\u1ea3m x\u00fac trong giao ti\u1ebfp \u2014 v\u1eady t\u1ea1i sao ch\u00fang ta v\u1eabn ch\u01b0a duy tr\u00ec \u0111\u01b0\u1ee3c chu\u1ea9n m\u1ef1c d\u1ecbch v\u1ee5 cao c\u1ea5p \u1ed5n \u0111\u1ecbnh nh\u01b0 Singapore hay Th\u00e1i Lan?<\/p>\n

Phi\u00ean th\u1ea3o lu\u1eadn kh\u00f4ng nh\u00ecn \u0111\u00e2y l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a con ng\u01b0\u1eddi. Th\u00e1ch th\u1ee9c n\u1eb1m \u1edf ch\u1ed7 ch\u00fang ta ch\u01b0a lu\u00f4n c\u00f3 \u0111\u1ee7 h\u1ec7 th\u1ed1ng, c\u00f4ng c\u1ee5 v\u00e0 v\u0103n h\u00f3a th\u1ef1c thi c\u1ea7n thi\u1ebft \u0111\u1ec3 chuy\u1ec3n h\u00f3a s\u1ef1 hi\u1ebfu kh\u00e1ch t\u1ef1 nhi\u00ean th\u00e0nh ti\u00eau chu\u1ea9n c\u00f3 th\u1ec3 l\u1eb7p l\u1ea1i m\u1ed7i ng\u00e0y. Kh\u00f4ng c\u00f3 quy tr\u00ecnh r\u00f5 r\u00e0ng, kh\u00f4ng c\u00f3 \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n, kh\u00f4ng c\u00f3 c\u00f4ng ngh\u1ec7 h\u1ed7 tr\u1ee3 hi\u1ec7u qu\u1ea3 v\u00e0 k\u1ef7 lu\u1eadt v\u1eadn h\u00e0nh \u2014 nh\u1eefng ph\u1ea9m ch\u1ea5t t\u1ef1 nhi\u00ean c\u1ee7a con ng\u01b0\u1eddi r\u1ea5t kh\u00f3 tr\u1edf th\u00e0nh m\u1ed9t chu\u1ea9n m\u1ef1c b\u1ec1n v\u1eefng.<\/p>\n

N\u00f3i c\u00e1ch kh\u00e1c, Vi\u1ec7t Nam kh\u00f4ng thi\u1ebfu ch\u1ea5t li\u1ec7u cho d\u1ecbch v\u1ee5 cao c\u1ea5p. \u0110i\u1ec1u c\u00f2n thi\u1ebfu l\u00e0 n\u0103ng l\u1ef1c t\u1ed5 ch\u1ee9c \u0111\u1ec3 bi\u1ebfn nh\u1eefng ch\u1ea5t li\u1ec7u \u0111\u00f3 th\u00e0nh m\u1ed9t h\u1ec7 th\u1ed1ng tr\u01b0\u1edfng th\u00e0nh v\u00e0 c\u00f3 th\u1ec3 nh\u00e2n r\u1ed9ng.<\/p>\n

Chu\u1ea9n M\u1ef1c D\u1ecbch V\u1ee5 Cao C\u1ea5p B\u1eaft \u0110\u1ea7u T\u1eeb M\u1ed9t H\u00e0nh \u0110\u1ed9ng V\u1edbi \u0110\u1ed9i Ng\u0169 Ngay Khi Nh\u1eadn Th\u1ee9c \u0110\u01b0\u1ee3c V\u1ea5n \u0110\u1ec1.<\/b><\/p>\n

Kh\u00e9p l\u1ea1i phi\u00ean th\u1ea3o lu\u1eadn, c\u00e2u h\u1ecfi nhanh d\u00e0nh cho c\u00e1c di\u1ec5n gi\u1ea3 ng\u1eafn g\u1ecdn nh\u01b0ng c\u00f3 s\u1ee9c n\u1eb7ng: n\u1ebfu ngay s\u00e1ng mai quay v\u1ec1 doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, h\u00e0nh \u0111\u1ed9ng duy nh\u1ea5t n\u00e0o v\u1edbi \u0111\u1ed9i ng\u0169 c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh “gi\u1ea3i m\u00e3 chu\u1ea9n m\u1ef1c sang tr\u1ecdng”?<\/p>\n

\u0110\u00f3 c\u0169ng l\u00e0 tinh th\u1ea7n quan tr\u1ecdng nh\u1ea5t m\u00e0 Cracking the Luxury Code \u2014 h\u1ed9i th\u1ea3o do Italian Atelier v\u00e0 CjC Marketing Agency ki\u1ebfn t\u1ea1o t\u1ea1i FHV 2026 \u2014 \u0111\u1ec3 l\u1ea1i sau m\u1ed9t ng\u00e0y th\u1ea3o lu\u1eadn.<\/p>\n

Chu\u1ea9n m\u1ef1c d\u1ecbch v\u1ee5 cao c\u1ea5p kh\u00f4ng b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c mua th\u00eam thi\u1ebft b\u1ecb \u0111\u1eaft ti\u1ec1n h\u01a1n. Kh\u00f4ng b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t slogan \u0111\u1eb9p trong b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 b\u1eaft \u0111\u1ea7u khi m\u1ed9t doanh nghi\u1ec7p nh\u00ecn th\u1eb3ng v\u00e0o \u0111\u1ed9i ng\u0169 c\u1ee7a m\u00ecnh: h\u1ecd c\u00f3 hi\u1ec3u m\u00ecnh \u0111ang \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec kh\u00f4ng, h\u1ecd c\u00f3 \u0111\u1ee7 c\u00f4ng c\u1ee5 \u0111\u1ec3 l\u00e0m t\u1ed1t c\u00f4ng vi\u1ec7c kh\u00f4ng, h\u1ecd c\u00f3 \u0111ang \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1eb1ng s\u1ef1 tin t\u01b0\u1edfng v\u00e0 v\u0103n h\u00f3a \u0111\u00fang kh\u00f4ng?<\/p>\n

M\u1ed9t kh\u00f4ng gian \u0111\u1eb9p c\u00f3 th\u1ec3 \u0111\u01b0a kh\u00e1ch h\u00e0ng \u0111\u1ebfn m\u1ed9t l\u1ea7n. Nh\u01b0ng ch\u1ec9 c\u00f3 con ng\u01b0\u1eddi m\u1edbi khi\u1ebfn h\u1ecd mu\u1ed1n quay l\u1ea1i.<\/p>\n

Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed n\u00e0y c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean VRITIMES<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Kh\u00e9p l\u1ea1i chu\u1ed7i ba phi\u00ean th\u1ea3o lu\u1eadn c\u1ee7a Cracking the Luxury Code do Italian Atelier v\u00e0 CjC Marketing Agency t\u1ed5 ch\u1ee9c t\u1ea1i FHV 2026, phi\u00ean th\u1ee9 ba \u2014 Y\u1ebfu T\u1ed1 Con Ng\u01b0\u1eddi Trong D\u1ecbch V\u1ee5 Cao C\u1ea5p (The Human Side of Luxury) \u2014 \u0111\u01b0a to\u00e0n b\u1ed9 cu\u1ed9c \u0111\u1ed1i tho\u1ea1i v\u1ec1 \u0111\u00fang n\u01a1i n\u00f3 c\u1ea7n \u0111\u1ebfn:…<\/p>\n","protected":false},"author":1,"featured_media":43198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-43197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vietnam"],"_links":{"self":[{"href":"https:\/\/apacvision.com\/index.php?rest_route=\/wp\/v2\/posts\/43197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apacvision.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/apacvision.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/apacvision.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/apacvision.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=43197"}],"version-history":[{"count":0,"href":"https:\/\/apacvision.com\/index.php?rest_route=\/wp\/v2\/posts\/43197\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/apacvision.com\/index.php?rest_route=\/wp\/v2\/media\/43198"}],"wp:attachment":[{"href":"https:\/\/apacvision.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=43197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/apacvision.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=43197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/apacvision.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=43197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}