{"id":42096,"date":"2026-03-23T21:04:33","date_gmt":"2026-03-23T13:04:33","guid":{"rendered":"https:\/\/apacvision.com\/?p=42096"},"modified":"2026-03-23T21:04:33","modified_gmt":"2026-03-23T13:04:33","slug":"giai-ma-yeu-to-con-nguoi-trong-dich-vu-hang-sang-tai-hoi-thao-cracking-the-luxury-code","status":"publish","type":"post","link":"https:\/\/apacvision.com\/?p=42096","title":{"rendered":"Gi\u1ea3i m\u00e3 y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi trong d\u1ecbch v\u1ee5 h\u1ea1ng sang t\u1ea1i h\u1ed9i th\u1ea3o Cracking The Luxury Code."},"content":{"rendered":"

Trong khu\u00f4n kh\u1ed5 tri\u1ec3n l\u00e3m Food & Hospitality Vietnam (FHV) 2026, phi\u00ean th\u1ea3o lu\u1eadn th\u1ee9 3 v\u1edbi ch\u1ee7 \u0111\u1ec1 “The Human Side of Luxury” thu\u1ed9c h\u1ed9i th\u1ea3o “Cracking The Luxury Code” s\u1ebd t\u1eadp trung ph\u00e2n t\u00edch vai tr\u00f2 c\u1ee7a y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi trong vi\u1ec7c duy tr\u00ec ti\u00eau chu\u1ea9n d\u1ecbch v\u1ee5 h\u1ea1ng sang. S\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c ph\u1ed1i h\u1ee3p t\u1ed5 ch\u1ee9c b\u1edfi CjC Marketing Agency<\/a> v\u00e0 Italian Atelier<\/a>.<\/p>\n

Vai tr\u00f2 c\u1ee7a nh\u00e2n s\u1ef1 tuy\u1ebfn \u0111\u1ea7u \u0111\u1ed1i v\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/h3>\n

Trong ng\u00e0nh Hospitality cao c\u1ea5p, b\u00ean c\u1ea1nh c\u00e1c y\u1ebfu t\u1ed1 v\u1ec1 c\u01a1 s\u1edf v\u1eadt ch\u1ea5t v\u00e0 n\u1ed9i th\u1ea5t, ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 cu\u1ed1i c\u00f9ng \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1edfi \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 tr\u1ef1c ti\u1ebfp ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng. M\u1ed9t s\u01a1 su\u1ea5t nh\u1ecf trong quy tr\u00ecnh ho\u1eb7c thi\u1ebfu s\u1ef1 k\u1ebft n\u1ed1i c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn to\u00e0n b\u1ed9 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 \u0111\u1ea7u t\u01b0.<\/p>\n

D\u01b0\u1edbi s\u1ef1 \u0111i\u1ec1u ph\u1ed1i c\u1ee7a B\u00e0 Minh Tr\u00fac, c\u00e1c chuy\u00ean gia s\u1ebd c\u00f9ng th\u1ea3o lu\u1eadn ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng nh\u00e2n s\u1ef1 v\u1eadn h\u00e0nh theo ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf nh\u01b0ng v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 tinh t\u1ebf v\u00e0 linh ho\u1ea1t.<\/p>\n

Gi\u1ea3i ph\u00e1p \u0111a chi\u1ec1u t\u1eeb c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh<\/h3>\n

Panel 3 quy t\u1ee5 c\u00e1c di\u1ec5n gi\u1ea3 mang \u0111\u1ebfn nh\u1eefng g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00e0 qu\u1ea3n tr\u1ecb:<\/p>\n

\u00d4ng V\u01b0\u01a1ng Ho\u00e0ng (C\u1ed1 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c Performance Marketing & Xu\u1ea5t kh\u1ea9u EU): Ph\u00e2n t\u00edch c\u00e1ch \u1ee9ng d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 th\u1ea5u hi\u1ec3u h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng. Theo \u00f4ng, d\u1eef li\u1ec7u gi\u00fap \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean ch\u1ee7 \u0111\u1ed9ng trong vi\u1ec7c ph\u1ee5c v\u1ee5, t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a cao.<\/p>\n

B\u00e0 Ng\u1ecdc Nguy\u1ec5n (Ann Nguyen) \u2013 CEO LIVEN Technology: Chia s\u1ebb v\u1ec1 vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 s\u1ed1 h\u00f3a c\u00e1c quy tr\u00ecnh v\u1eadn h\u00e0nh ti\u00eau chu\u1ea9n (SOPs). C\u00f4ng ngh\u1ec7 \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1ec3 ch\u1ee7 doanh nghi\u1ec7p gi\u00e1m s\u00e1t ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed3ng nh\u1ea5t, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho nh\u00e2n vi\u00ean t\u1eadp trung v\u00e0o c\u00e1c k\u1ef9 n\u0103ng m\u1ec1m v\u00e0 s\u1ef1 tinh t\u1ebf trong ph\u1ee5c v\u1ee5.<\/p>\n

B\u00e0 Jacqueline Nguyen \u2013 Gi\u00e1m \u0111\u1ed1c \u0110\u1ed1i ngo\u1ea1i Selton Group: Th\u1ea3o lu\u1eadn v\u1ec1 vi\u1ec7c x\u00e2y d\u1ef1ng “T\u01b0 duy ngh\u1ec7 nh\u00e2n” (Artisan Mindset) cho nh\u00e2n s\u1ef1. B\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean th\u00e0nh nh\u1eefng \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap h\u1ecd \u00fd th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a m\u1ed7i c\u1eed ch\u1ec9 trong vi\u1ec7c x\u00e2y d\u1ef1ng uy t\u00edn cho doanh nghi\u1ec7p.<\/p>\n

Chuy\u1ec3n \u0111\u1ed5i t\u01b0 duy qu\u1ea3n tr\u1ecb: T\u1eeb chi ph\u00ed sang \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n

M\u1ed9t n\u1ed9i dung quan tr\u1ecdng kh\u00e1c c\u1ee7a bu\u1ed5i th\u1ea3o lu\u1eadn l\u00e0 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 bi\u1ebfn \u0111\u1ed9ng nh\u00e2n s\u1ef1 (turnover rate) trong ng\u00e0nh. C\u00e1c di\u1ec5n gi\u1ea3 s\u1ebd ph\u00e2n t\u00edch nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn s\u1ef1 thi\u1ebfu \u0111\u1ed3ng nh\u1ea5t trong ti\u00eau chu\u1ea9n d\u1ecbch v\u1ee5 t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam so v\u1edbi c\u00e1c qu\u1ed1c gia trong khu v\u1ef1c nh\u01b0 Singapore hay Th\u00e1i Lan.<\/p>\n

T\u1eeb \u0111\u00f3, phi\u00ean th\u1ea3o lu\u1eadn h\u01b0\u1edbng t\u1edbi vi\u1ec7c thay \u0111\u1ed5i g\u00f3c nh\u00ecn v\u1ec1 \u0111\u00e0o t\u1ea1o nh\u00e2n s\u1ef1: t\u1eeb m\u1ed9t “chi ph\u00ed ch\u00ecm” tr\u1edf th\u00e0nh m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 (ROI) th\u00f4ng qua ch\u1ec9 s\u1ed1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

K\u1ebft lu\u1eadn<\/h3>\n

D\u1ef1a tr\u00ean kinh nghi\u1ec7m c\u1ee7a CjC Marketing Agency v\u00e0 Italian Atelier trong vi\u1ec7c k\u1ebft n\u1ed1i c\u00e1c gi\u00e1 tr\u1ecb chu\u1ea9n m\u1ef1c qu\u1ed1c t\u1ebf t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, Panel 3 s\u1ebd cung c\u1ea5p nh\u1eefng gi\u1ea3i ph\u00e1p th\u1ef1c chi\u1ebfn cho c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n v\u00e0 nh\u00e0 h\u00e0ng. H\u1ed9i th\u1ea3o h\u01b0\u1edbng t\u1edbi vi\u1ec7c ho\u00e0n thi\u1ec7n “ph\u1ea7n h\u1ed3n” c\u1ee7a d\u1ecbch v\u1ee5 h\u1ea1ng sang th\u00f4ng qua vi\u1ec7c m\u00e0i gi\u0169a v\u00e0 qu\u1ea3n tr\u1ecb \u0111\u1ed9i ng\u0169 con ng\u01b0\u1eddi m\u1ed9t c\u00e1ch khoa h\u1ecdc.<\/p>\n

Th\u00f4ng tin s\u1ef1 ki\u1ec7n:<\/b><\/p>\n

– H\u1ed9i th\u1ea3o: Cracking The Luxury Code: Redefining the Future of Vietnamese Hospitality & Gastronomy.<\/p>\n

– \u0110\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c: Italian Atelier & CjC Marketing Agency.<\/p>\n

– \u0110\u1ecba \u0111i\u1ec3m: S\u1ea3nh A2, SECC, TP.HCM.<\/p>\n

– Th\u1eddi gian: 24.03.2026.<\/p>\n

Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed n\u00e0y c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean VRITIMES<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Trong khu\u00f4n kh\u1ed5 tri\u1ec3n l\u00e3m Food & Hospitality Vietnam (FHV) 2026, phi\u00ean th\u1ea3o lu\u1eadn th\u1ee9 3 v\u1edbi ch\u1ee7 \u0111\u1ec1 “The Human Side of Luxury” thu\u1ed9c h\u1ed9i th\u1ea3o “Cracking The Luxury Code” s\u1ebd t\u1eadp trung ph\u00e2n t\u00edch vai tr\u00f2 c\u1ee7a y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi trong vi\u1ec7c duy tr\u00ec ti\u00eau chu\u1ea9n d\u1ecbch v\u1ee5 h\u1ea1ng sang. S\u1ef1 ki\u1ec7n…<\/p>\n","protected":false},"author":1,"featured_media":42097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-42096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vietnam"],"_links":{"self":[{"href":"https:\/\/apacvision.com\/index.php?rest_route=\/wp\/v2\/posts\/42096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apacvision.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/apacvision.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/apacvision.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/apacvision.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=42096"}],"version-history":[{"count":0,"href":"https:\/\/apacvision.com\/index.php?rest_route=\/wp\/v2\/posts\/42096\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/apacvision.com\/index.php?rest_route=\/wp\/v2\/media\/42097"}],"wp:attachment":[{"href":"https:\/\/apacvision.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=42096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/apacvision.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=42096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/apacvision.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=42096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}